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A bit about Marine Deals

Fishing, Boating, Diving, Watersports…it's all about getting you awesome Marine Deals.

We're dedicated to giving you the opportunity to buy marine and fishing equipment at the lowest prices you will find!

We launched in October 2009 and have grown from a small company working out of our garage to become New Zealand's most popular online marine retailer. In 2013 we were stoked to find out we'd won 12th place in the Deloittes Fast 50 NZ's Fastest Growing Companies. Fast forward to 2023, Marine Deals proudly emerged as a finalist in the "Employer Of The Year" and "People's Choice" categories at the 2degrees Auckland Business Awards.

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Why over 50,000 Aussies & Kiwis shop with Marine Deals

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Your order is delivered quickly

Your items are usually shipped within 24 hours of placing your order and often the same day! Our warehouse guys have a great team culture and go all out to get orders out as quickly as possible.

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We have the best brands and a massive range

We stock the best brands and our warehouse stocks over 90,000 products and is growing every day.

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If something goes wrong we fix it

If you've ordered the wrong size or there's a fault we'll put it right. Our business is built on repeat business so we go hard to get 100% satisfaction.

All our products come with full manufacturer warranty and we've become known for our no hassles returns.

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You'll buy at the lowest prices

Our operation is more efficient than a retail store which means you get access to everyday low prices on our entire catalogue.

Plus we offer weekly deals and mid-week deals to our email subscribers. We'll also try to price match any of our competitors to ensure you always pay the lowest price.

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We know what we're on about

We're hard core mariners, love fishing, boating and diving, have built up an enormous amount of knowledge and expertise. You can call us on our 0800 number or email us and we'll give you the advice you need.

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We'd love for you to choose us, so sign up today to receive our weekly emails.

Read what our customers are saying

How Marine Deals came about

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The Founders

Antonio quit from being a sales rep at a marine electronics company, hoping to work part-time as a fireman and start a business on the side. He starts selling marine electronic products on TradeMe. The industry is charging phenomenal margins so it goes well.

Graham was in the middle of a sabbatical after a hard 7-year slog in IT infrastructure in the UK. He had no real interest in doing anything for a while apart from some renovations. Finding out about Antonio's project got him thinking about setting up a proper e-commerce site.

Why don't we do like weekly deals for fishing gear?

Antonio's suggestion got Graham building a website right away. A month later, the website was up. And on the 5th of October 2009 – the first email goes out to around 500 friends and acquaintances.

Sales go surprisingly well. Antonio sources the products, adds them to the website and ships out the orders. Graham tinkers and build the technology platform while trying to master the Google matrix.

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October 2010

After a year of trading and of Antonio sleeping with boxes on his bed in between towers of boxes in his bedroom, hallway and garage, they decide it's time to move the products to a small warehouse.

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To save costs Antonio sleeps in the warehouse mezzanine floor. Antonio and Graham don't pay themselves and everything is re-invested back into new products.

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2012

Two years after using the tiny warehouse, it's time to move on yet again. In October 2012 the growing Marine Deals team move into the 740 sqm warehouse, showroom and offices.

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November 2013

Marine Deals was ranked 12th place among New Zealand's fastest growing companies and 77th in Asia-Pacific's Fast 500 technology companies.

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September 2017

Thanks to the combined efforts of more than 80 people over the course of an extremely stressful weekend - Marine Deals has finally made the Big Move out of their old 740 sqm warehouse into their new 2,900 sqm home!

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The massive new office, showroom and warehouse is more than 3 times the size of the old warehouse - that means more space for products, better facilities, and a bigger showroom for customers.

The all new showroom is 7 times bigger than the previous one! This major change provides local fishos access to a wide range of products - with enough space for fishing, boating, hunting, diving, and camping gear. Each section of the new showroom is organised per category for a hassle-free shopping experience.

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Today

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Now with over 90,000 products, 35 staff and an ambitious plan that will see the team doubling within the next 2 years….our passion is to get products quickly and cheaply into the hands of our customers that will see them engage, enjoy and participate in the wonderful marine outdoors our country has to offer.

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  • 2009
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  • 2010
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  • 2011
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  • 2012
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  • 2013
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  • 2017
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  • 2023
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Meet the Marine Deals Team!

The Marine Deals Team

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Graham
Co-founder / Managing Director
Our resident kayak fisho Graham loves being close to the water. He's often seen wandering through the warehouse muttering 'Kaizen' (Japanese for continuous improvement).
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Antonio
Co-founder / Head of Promotions
When Antonio's not getting you the best deals you’ll ever find, Antonio will be out chasing his favourites - Hapuka and Blue Nose in the far north, or just out to get a bin full of Snapper out in the Rangi channel.
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Shayne
Office Manager
Camp Mother, Shayne keeps us all happy and in line. On the rare occasion that she isn’t busy managing different departments, you’ll hear her singing her lungs out to her favourite music (she thinks we can't hear her! LOL).
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Amy
Lead Purchasing Officer
Our suppliers fear Amy, (GET ME THAT PRODUCT NOW!), and is mad keen on 'Anime'. She’s crazy about cycling – we reckon it helps her think about all the new products she wants to order and stock at the warehouse.
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Danny
Lead Developer
No one usually knows what Daniel is talking about but we now know what “ERP” stands for and why the Android OS rocks! When he’s not in his cave, he spends every spare moment out in the elements surfing, fishing, free-diving or wakeboarding.
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Ira
Merchandiser
Ira tries her best to avoid inserting puns in each product description she writes. After work she enjoys painting and playing videogames. Her favourite lure is the inchiku jig.
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Lester
Merchandiser
Lester’s fine attention to detail and relentless googling skills makes him a lean, mean, copywriting machine. He spends his free time cleaning and customising action figures.
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Rob
Warehouse Manager
Rob is a postgrad in Marine Biology and is always rabbiting on about all matters piscatorial (that's fish). When he's not making sure your orders are getting to you promptly, he'll be out on the Hauraki Gulf on his own 8m launch.
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Alex
Product Photographer
Alex takes hundreds of product photos each day yet still manages to help out around the showroom. He uses every spare day-off to head out on the Hauraki Gulf with his sons.
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Reniel
Purchasing Officer
Reniel is in charge of keeping stock levels up and delivering you the best deals from our suppliers. He loves cars and speeding tickets.
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Joyce
Data Analyst
Joyce is responsible for loading hundreds of new products up on the website every week. With such a huge responsibility, she destresses by taking nature walks with her trusty old analog camera.
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Florence
Specials and Promotions
Florence makes sure that newsletters and specials run smoothly every day. Getting everyone to follow orders and grant requests is her true special talent! At home, she’s actually quite the introvert: always choosing Netflix over nights at the pub.
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James
Developer
James is a computer sciences graduate and finds work-life balance through playing DoTA. When he’s not playing DoTA, he loves chilling in the launch out in the gulf islands.
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Ken
Graphics Artist
Ken doesn’t talk much but what he lacks in words, he makes up for it by quickly editing photos by the minute. He’s really into photo and video editing and experiments with his craft during his free time.
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Grace
Customer Care
Grace is a loving mum of two. When she's not busy answering phones and talking to customers, she's gushing about how cute her little ones get each day.
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Karlo
Graphics Artist
Karlo keeps the website looking fresh each season, thanks to his serious editing skills and keen eye for good layout. Each week he churns out cool new banners for our midweek and weekly specials.
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Cecilia
Pricing Analyst
Cecilia keeps our prices competitive and fair. The “hot momma” responsible for the major discounts we offer in our popular “hot deals”. Her big heart and warm smile spreads the positive energy around the office.
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Lily
Customer Care
You’ll rarely see Lily without a phone. At work, she’s busy talking to customers on the phone. After work, she’s busy on her phone – planning trips, or taking selfies (LOL). On Fridays she brings everyone together for weekly Badminton sessions.
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Joan
Customer Care
Joan’s world revolves around her adorable daughter. When she's not busy answering phones and talking to customers, she’s spending time with her little one.
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Richard
Sales Specialist
A descendant of a fishing guide who fished with the famous Zane Gray, Richard has a 5.5m Mako in the driveway and is a super keen fisho and caught his first Marlin earlier last year - smoked it himself and proudly shared it around.
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James
Sales Specialist
James works in our sales team, is an amateur radio operator and in his personal time you’re likely to find him either playing with his two boys or out fishing on his kayak.
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Cat
Pricing Analyst
Cat monitors product prices and makes sure you don’t pay more than you should. She’s an avid cyclist and spends most of her free time shopping for new gear or scouting new trails to conquer.
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Dustin
Purchasing Officer
Dustin is laser-focused on getting the best deals from suppliers. At home he relaxes by cooking up hearty meals for his family.
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Marsden
Sales Specialist
Marsden often takes Friday afternoons off, regatta sailing out on the Waitemata. Being ex-corporate, Marsden reckons working with his passion is far more fulfilling and enjoys helping people get the correct gear no matter what their vessel.
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Larn
Returns Management Officer
Larn has travelled half the world (his favourite country is Iceland), and now seems to have settled down. A self-confessed process geek, he joined our returns department to make sure issues are sorted ASAP!
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